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Nov 10, 2016

What is Digital Signage?

This week, I spoke at the Digital Signage Federation and Digital Signage Expo sponsored panel discussion called “Coffee and Controversy” and one of the questions posed to the panel was whether the name “digital signage” was a benefit or hindrance to the industry. The term has been used by market researchers to describe the kinds of screens that are used in public venues, versus residential, consumer or television products. The term “digital signage” being used as a synonym with “public information displays.” The term has been a catchall for a variety of technologies, ranging from displays to players to content creation for applications ranging from More…

digital signage , LED , LCD video wall