2016

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Mar 23, 2016

Slashers

Andrew Goodwin is the editor-in-chief of Public, a new magazine focused on public interest design, was interviewed by AIA Architect magazine (January 2015) and he talked about a growing trend of cross-discipline experts. “There are a lot of what I call ‘slashers’ coming out of school now – architects/designers. You can be writers, designers, advocates, fundraisers, project managers, teachers, and architects all at the same time.” I have heard other people call them “slashies.” Those people whose talent and experience cannot be contained to a single role, thus their titles become things like… screen writer/comedian film More…
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Mar 09, 2016

4 Reasons to Buy a 4K Display

The decision to upgrade to a 4K display might not be an easy one. It wasn’t all that long ago that things moved from standard definition to HD and now there’s another move to an even higher resolution display. Here are 4 reasons to upgrade to a 4K Ultra-High Definition (UHD) display. 1. Multiple Inputs Since 4K displays are four-times the resolution of HD screens you can use the multiple inputs on a PlanarⓇ 4K monitor to show four different feeds at full resolution on one screen. So instead of trying to piece together the inputs on four different screens or figure out how to have your video sources switch between them all, you can do everything from More…
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Feb 25, 2016

Don't Forget the Audio

It’s a dirty little secret in the display industry; displays look better with great audio. This is illustrated powerfully in the home theater business where Runco projectors are put into acoustically-friendly rooms with fantastic audio. Film makers know it is critical for storytelling. The new generation of Planar® UltraRes™ Series displays have integrated speakers. For digital signage applications, audio is most commonly paired with touch screens to provide the ultimate interactive experience. In corporate settings, audio is often used for teleconferencing. With Planar’s 4K displays, there is advanced functionality that allows the user to show More…
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Feb 12, 2016

Digital Displays in Employee Communications

Customer facing digital displays tend to be an easier sell than employee facing screens. For customers it’s about engagement; the more a customer engages in a positive way with a brand, the more likely they are to make a purchase – or repeated purchases. But for a business to invest in displays for employees two things need to be clear: the content and the benefit. Best practices in digital communications Displaying information to customers is a well-established field known as marketing. Using digital displays as a platform for marketing doesn’t require new thinking or new departments within a company. You might be surprised to know that neither do More…
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Feb 04, 2016

I've Come for the Displays

Recently Phil Lenger from Show+Tell presented at a conference and said that their goal is to get their customers’ advertising to be so compelling that people want to experience them. He provocatively proposed that no one ever said “I like coming here to watch the displays.” In my experience, that is not true. Plenty of people have come to the Cowboys Stadium or the Texas Motor Speedway to experience the huge displays. The big displays are one of the main appeals of Times Square in New York. And the appeal of the new Planar® LookThru™ OLED transparent display is identifying opportunities for making the video a destination, not just something that More…
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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and More…
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Jan 14, 2016

Location, Location, Location

With Apple Maps, Google Maps, Uber, and a range of location-based apps and wearables, we are getting a real understanding of consumer travel patterns in the physical world. What is the impact of this? What would you do with this information that was never before possible? In digital signage we are seeing a trend towards instrumentation and measurement analysis. It used to measure traffic, linger times, and to calculate ROIs of particular installations or campaigns. Combine this with mobile and location data, and point of sale retail data, and we start to have a complete impact on how signage affects purchase behavior.