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Apr 06, 2017

5 Reasons to Participate in Our Content Developer Program

Leyard and Planar’s Content Developer Program aims to be a high-quality resource for the vibrant digital signage industry of capable content developers, marketing agencies, experience design firms, motion graphics studios, interactive application developers, and other consultants prepared to help clients deploy engaging digital signage installations. It takes collaboration from hardware, software, and service vendors to create a high-quality solution for our customers. Below are the top 5 reasons the Content Developer Program could benefit your business: Event PartnershipsLeyard and Planar exhibit at major industry tradeshows all around the world More…

Content , digital signage , Partnerships

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Nov 10, 2016

What is Digital Signage?

This week, I spoke at the Digital Signage Federation and Digital Signage Expo sponsored panel discussion called “Coffee and Controversy” and one of the questions posed to the panel was whether the name “digital signage” was a benefit or hindrance to the industry. The term has been used by market researchers to describe the kinds of screens that are used in public venues, versus residential, consumer or television products. The term “digital signage” being used as a synonym with “public information displays.” The term has been a catchall for a variety of technologies, ranging from displays to players to content creation for applications ranging from More…

digital signage , LED , LCD video wall

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Oct 20, 2016

Physical Retail Demand Fuels Interest in Digital Signage

According to Design:Retail magazine's October 2016 issue, nearly 92% of consumer spending is done in brick and mortar retail stores. Although e-commerce is a growing platform, it only accounts for 8.1% of total sales and it is growing slower than the overall trends in consumer spending which now top over $5 trillion first time. Retail is growing 2.8% year over year and the pace of growth will likely add another $150 billion to retail coffers in 2016 versus 2015. The expansive number of retail doors and growth in the category is creating new opportunities for digital signage, video wall, and other visualization solutions at the point of decision: in More…

Case Study , retail , digital signage

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Feb 12, 2016

Digital Displays in Employee Communications

Customer facing digital displays tend to be an easier sell than employee facing screens. For customers it’s about engagement; the more a customer engages in a positive way with a brand, the more likely they are to make a purchase – or repeated purchases. But for a business to invest in displays for employees two things need to be clear: the content and the benefit. Best practices in digital communications Displaying information to customers is a well-established field known as marketing. Using digital displays as a platform for marketing doesn’t require new thinking or new departments within a company. You might be surprised to know that neither do More…

digital signage , employee signage

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Feb 04, 2016

I've Come for the Displays

Recently Phil Lenger from Show+Tell presented at a conference and said that their goal is to get their customers’ advertising to be so compelling that people want to experience them. He provocatively proposed that no one ever said “I like coming here to watch the displays.” In my experience, that is not true. Plenty of people have come to the Cowboys Stadium or the Texas Motor Speedway to experience the huge displays. The big displays are one of the main appeals of Times Square in New York. And the appeal of the new Planar® LookThru™ OLED transparent display is identifying opportunities for making the video a destination, not just something that More…

OLED , digital signage , LED

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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and More…

digital signage , innovation , virtual reality

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Apr 01, 2015

Digital Signage Trends for In-Store Retail

The progression of use of digital display in retail often begins and ends with “digital signage.” Digital screens replacing other posters or graphics in the space to announce products or promotions. But this simple usage is just the beginning of what is possible. Planar attended the Digital Signage Expo and our top executives went on to South by Southwest Interactive to further explore how technology was being used in retail and here are a few trends that can through strongly in the session content. 1. Technology can empower the sales associateMobile technologies are transforming traditional cash-wrap areas, allowing associates to transact with More…

digital signage , retail , lcd displays , Clarity Matrix