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Mar 16, 2017

8 Things to Know about NaturalPoint

As of January 27th, the acquisition was finalized. They are now part of the family! See news here. NaturalPoint, and their OptiTrack brand, is the undisputed market leader in the growing category of optical tracking and motion capture solutions. They use specialized cameras to track reflectors or LED’s placed on people and objects as they move through space. The kind of trackers that are used for CGI movie production, motion capture for video games, sports performance analysis, and increasingly for VR gameplay, like The Void or the GhostBuster’s Experience at Madam Tussaud’s in New York City. The founder, Jim Richardson, started his career in More…

NaturalPoint , innovation , virtual reality

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Apr 07, 2016

The Truth about the "Wow Factor"

“Wow” is something you get once. You don’t get it the second time. Repeat visitors can get bored and tune out the thing that originally stopped them in their tracks. Every brand and retailer wants a “Wow” effect in their space. And that is less about the installation (although a large scale or uniquely shaped installation with great visual performance is critical) and more about the long-term content strategy.

LookThru , planar lookthru , innovation , design innovation

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Jan 27, 2016

Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote, or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment and it gives me a lot of hope for the promise of wearable technologies. So, what are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and More…

digital signage , innovation , virtual reality