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Jun 05, 2019

Transparent OLED Displays Offer New Medium for Digital Content Applications

As the sheer amount of digital surface continues to grow, advertisers, marketers and endusers are seeking new approaches in order to stand out in an increasingly busy electronic landscape. Likewise, designers are eager for new mediums of creativity that offer imaginative ways to present digital content and engage audiences. A new option that is available includes transparent OLED (organic light emitting diode) displays—an innovation in digital signage where dynamic content is transmitted onto a transparent surface, allowing people to view what is shown on the display while still being able to see through it. This allows designers to overlay digital More…

OLED , Transparent OLED , LookThru , Planar LookThru

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Feb 04, 2016

I've Come for the Displays

Recently Phil Lenger from Show+Tell presented at a conference and said that their goal is to get their customers’ advertising to be so compelling that people want to experience them. He provocatively proposed that no one ever said “I like coming here to watch the displays.” In my experience, that is not true. Plenty of people have come to the Cowboys Stadium or the Texas Motor Speedway to experience the huge displays. The big displays are one of the main appeals of Times Square in New York. And the appeal of the new Planar® LookThru™ OLED transparent display is identifying opportunities for making the video a destination, not just something that More…

OLED , digital signage , LED

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Dec 03, 2015

Transparent OLED Displays for Retail: Help People See what to Buy

Retail is all about eye candy.  Now someone trained in the intricacies of design and psychology might want to give a more nuanced description of all the aspects that go into creating a successful retail space, but in the end, it mostly boils down to finding ways to focus the attention of customers on specific things. The Brain Follows the Eye Of all the senses that human beings possess, vision is by far the most dominant. There are more and larger regions of the brain devoted to processing vision than any other sense. And it’s not surprising since vision has been so vitally important to human survival throughout history. We are primed to look More…

oled , transparent

LookThru OLED Museum Exhibit
Nov 25, 2015

Experience Museum Exhibits in a Whole New Light

Museums have a reputation for being boring. They tend to be dimly lit, quiet, sleepy places. Like libraries without the books. Which is a shame since museums are also where some of the most wonderful objects in the world are stored. But as technology gets better the wonder and engagement that makes learning magical can be brought back into museums. The Promise of Transparent Displays Imagine stepping into an ancient history museum and seeing the fragments of a statue from thousands of years ago in a case. Then imagine the spaces between the fragments being filled in by a transparent display allowing you to see what the ancients did so long ago. Or More…

oled , transparent

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Nov 17, 2015

Black is Clear and other Design Considerations for Transparent OLED Displays

Getting the most out of technology often requires learning some new techniques and ideas. When photography was first invented, people would need to stand still for minutes to capture a portrait instead of the hours it took for a painter. When moving pictures were new, actors had to learn how to emote for the camera without using any words or sounds. When color movies first came along, directors had to begin thinking about palettes and hues and saturation. The Planar® LookThru™ OLED transparent display brings the same type of challenges along with its exciting new possibilities. Black is Clear What makes a transparent display unique is, of course, More…

transparent , OLED , LookThru

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Nov 09, 2015

Introducing Transparent OLED Displays

On November 5, 2015, Planar Systems became the first company in the world to sell a transparent OLED display.  The LookThru™ line from Planar has already shown our industry-leading transparent displays with LCDs, but due to the limitations of that technology – namely requiring backlights – sizes and installation options were limited. With the new Planar LookThru OLED (Organic Light Emitting Diode) transparent display technology, the screen emits its own light allowing for free-standing installations that don’t require any sort of backlight or enclosure to provide a full-HD, yet transparent display. From Sci-Fi to Reality Movies and TV shows have More…

LookThru , OLED