Broadcasting is about reaching people with stories. To captivate audiences and keep them absorbed, the stories you tell must be compelling.
Vivid and dynamic display solutions are vital technologies for improving the viewer experience. By reinforcing broadcasts with striking imagery and engaging viewers through interactive content, stories are brought to life.
Cutting-edge display technologies are opening new realms in broadcast applications that engage audiences through live sources, interactive storytelling and immersive experiences. On-air personalities can easily interact with content images and foster deeper connections with audiences by telling stories with compelling visuals. Emerging trends in simulation, integrated environments and virtual and augmented realities present new opportunities for driving engagement.
Digital technology is changing rapidly and with consumers living in ever-increasing visual and interactive environments, they have come to expect the highest standard of image quality. Studio upgrades featuring investments in fine pitch LED video walls help broadcasters to stay relevant with consumer audiences and stand out in a highly competitive market.
In a live television broadcast—where every second counts—avoiding delays and downtime is the highest priority. Display solutions designed with redundant video and power and 24x7 reliability provide continuous operation for mission-critical broadcast applications.
The market expectation for more dynamic content delivered faster is reinventing the workflow in today’s newsroom. To keep pace, broadcasters are increasingly employing mission-critical display technologies in master control rooms for confidence monitoring and to quickly create graphics, modify content and make studio changes on the fly.
To foster greater interest with viewers, broadcasters are employing on-camera touch screens as part of an interactive storytelling approach with their programs. Interactive display solutions allow on-air personalities to engage with content visuals and drill-down and manipulate data — enabling newscasts to be fast, fresh and interpretive.
Mission-critical display solutions provide broadcast master control rooms with the flexibility to integrate numerous feeds and the efficiency to monitor multiple sources—allowing operators to quickly troubleshoot and make better decisions faster. Leading-edge digital displays with advanced processing are improving and adding value to post-production operations.
Broadcasters are venturing into new worlds of engagement with both virtual and augmented reality studios. This brings all the possibilities of a photorealistic green screen into a highly customizable space without the limitations. Combining display technology with panoramic simulation solutions, broadcasters can create immersive experiences, interact directly with content or collaborate from around the world by bringing multiple people into one virtual location.
Based in Paris, TF1 is a French free-to-air television channel that is part of the TF1 Group of mass media companies. In August 2018, the TV network upgraded its broadcast news studio with the addition of LED display technology from Leyard and Planar, a Leyard company. TF1 engaged audiovisual solution provider CACV to install a 70 square meter (750 square foot) video wall comprised of a …